Advanced Oil Painting Techniques
Advanced Oil Painting Techniques
Firstly, we’ll look at overall branding, then below we’ll go into the specific ‘products’ themselves. In this case ‘products’ are high quality art courses that do change peoples’ lives, and an ebook.
The above header image is a segment taken from the full pic below. Some irrelevent info – this is a painting of a sleeping girl, whose spirit has left her body and is about to fly off into the world of sleep. I painted it in about 2007.
What is relevent however is that whenever I’ve used this image in advertising it has been devastating, in a positive way. Even the actual ads got liked and commented on, and widely shared.
It’s a striking image and people have proven to love it. It is also memorable. I encourage you to use it to also tie-in your saleswork to the courses and ebook.
Below is a 2mb version of the full image. If you want a 4mb file of this, happy to email it upon request.
Just right-click and save any image. Use any image from the sales pages too if you wish, or contact me if you require a custom image.
Here are some sections of the image to use as whole banners or as you wish.
Photographic resource for affiliate partners
Add the prefix https://www to the following URLs. (If I add the whole URL it posts the actual video, not the URL text, sorry.)
Video explaining in general what these two courses achieve:
youtube.com/watch?v=LccBorjLzP8
Video which shows that anyone can paint with Advanced Techniques, therefore anyone can do these courses:
youtube.com/watch?v=4nYplj5ZG58
Video explaining some of the dangers and problems a person is faced with in trying to learn art:
youtube.com/watch?v=h1Gv0iyTk90
Some background info that may help show what problems the courses solve, and what they achieve.
Here’s what usually happens when people want to learn to paint:
They choose a teacher from the thousands and thousands available. Join a course. Then they end up painting ONLY what the teacher paints, and ONLY the way (the style) the teacher paints.
So when they finish the course or workshop, they find they cannot create the subjects they want to create, nor are they equipped to paint those subjects the way they want to.
So they choose another teacher, hoping they can get a bit more info in how to achieve what they want. The same thing happens. They learn only what that teacher can paint, and how that teacher can do it.
None of these artists-to-be can ever create to their satisfaction, although some are content with their amateur or hobby-quality results and of these most don’t know the difference between that hobby quality and the vastly superior satisfaction and power of professional quality painting.
Perhaps ironically, but certainly true in practice, it is far easier to paint with advanced, professional techniques than it is with basic, hobby-quality techniques, because you are using the right tool for the job. Unfortunately, many do not know this.
So basic paintings are produced all over the place, with those going on to also teach those basic techniques.
Poor knowledge = poor quality paintings = poor teaching = poor knowledge and so it goes, in a cycle.
What breaks the cycle and makes the difference?
Technique. “Technique” is the way that paint is applied to canvas. Techniques in oil paint are the equivalent of notes and chords in music.
If you only have 3 notes, you are limited in the music you can create. The same in oil paint. MOST people use only 3 techniques when they paint.
There are 12 Techniques.
I call them “Advanced Techniques” to send the message that there are more than three, and that some techniques are incredibly powerful. (Most artists and art teachers have no idea these professional techniques exist.)
I have found the music analogy (also in the site FAQ) cuts through and gives a person instant understanding of how techniques are so important.
If someone doesn’t have all 12 Techniques then they do not possess the means to create to their full potential. It is simply physically impossible.
I stress this point always: you don’t need to use all 12 techniques in each painting. But you do need to know them, so you are choosing the right technique to achieve what you want, when you want.
You need all 12 techniques to choose from. Simple as that.
There are two courses. What do these do?
Each of them teaches the 12 techniques. The artist learns them as they create sophisticated paintings.
It is very, very easy to learn. If you want to see how easy it is, please let me know and I’ll give you free access to a course, for a month or so, so you can live it and feel it for yourself.
The difference an artist feels, and experiences, in being able to use all 12 Techniques is the same as someone feels in composing sensational music or songs, compared with composing “Three Blind Mice”.
I have witnessed time and again people bursting into tears upon the realisation they can achieve magnificent works of art.
There is no mystery. “Talent” is misleading and is often the scapegoat used to describe why some paint brilliantly and most don’t. Most don’t because they don’t have the technique toolkit to use.
It’s all about technique. Get the techniques, you can do it too. As an artist you don’t have time pressures as you do in music. Just take all the time you want. You can make mistakes and go over them, fix them, which you can’t in music, and you can have a break and come back to the work, which you can’t in music.
Creating sophisticated works of art is the easiest of all the arts.
Why use “Sophisticated” in the sales page?
I don’t pretend to be anything of an excellent marketer – my job here is to make the highest quality art courses and look after students in them. I’ve had a good go at it, though, and if you feel you can market the courses another way, go for it!
To me, though, because a student, especially a student who’s never painted before, can get in the course and begin painting sophisticated works of art immediately, that is a point of commercial difference.
No other art course I’ve found can achieve this for their students.
So I do like the idea of establishing these courses as the only courses whereby students and artists produce sophisticated artworks.
I understand there can be a negative connotation to ‘sophisticated’ in that it may imply the courses are difficult – nothing is further from the truth, and therefore I do try to impress the point also that it is super easy to do it.
Once a person completes the course, and has their misconceptions blown away, and they have experienced how easy it is to create sophisticated paintings – that word of mouth dispels any implication that it is difficult.
But as I say, if you want to take a different tack, and market your product by an entirely different approach, by all means trust yourself and go for it.
Similarly, if you wish to use my sales page and think it needs changes, please let me know.
What about people who are already painting?
In their honest moments at the easel, practicing artists often struggle to achieve a specific effect they want, and many feel that satisfactorily creating an entire subject is beyond them. Again, what they’re missing is the complete technique toolkit.
They are missing the physical means to achieve what they want.
As mentioned, very few people know the 12 advanced (professional) techniques. Therefore just about everyone who is currently painting can benefit from either of these courses.
That is a very big market.
Color coded primarily using blue in the branding
Product ID: 375779
My sales page: https://art-techniques.live/comprehensive-flagship-advanced-oil-painting-techniques-course/
This is the Big Kahuna of oil painting courses. It cannot be stressed more strongly, however, how easy it is to do this course.
I have looked far and wide and have not found a single course that goes anywhere near this course in terms of:
> Quality of production
> Quality of results students achieve.
I set out to make the best art course in the world, and I think it is. It provides three camera angles, took over nine months to make.
The cost of this course should be in the $thousands. However, my philosophy is driven by a need to get better knowledge into the world of art teaching so it is priced to be accessible.
Video explaining this particular course.
youtube.com/watch?v=TUJh08JjO_E
Video explaining the subjects. Even beginners end up with these sophisticated paintings (in their unique style) that a person creates during the course.
youtube.com/watch?v=ClTdxrXyGo8
Video giving a sneak peak showing the modules inside the course, and how the course is laid out:
youtube.com/watch?v=s0qJFK1XGZQ
Color coded primarily using gold-browns in the branding
Product ID: 375313
My sales page: https://art-techniques.live/budget-price-advanced-oil-painting-techniques-course/
To make the knowledge more accessible to people worldwide, I created a condensed version of the Comprehensive Course. This one is specifically designed to give all of the required knowledge at a budget price.
Exactly the same highest quality of production, with no shortage of information.
The major difference between the courses:
> The Comprehensive course expands on the knowledge taught in the Budget Price course
> and the techniques are taught separately in the Comprehensive course.
By being taught separately, the Comprehensive course takes longer to complete, yet it is easier to refer back to each technique after the course is completed.
Therefore, in the Budget Price course someone can get in, learn the techniques as they create sophisticated works of art, and have the advanced and lasting knowledge quite quickly. Students have commented, however, that the knowledge is extensive.
Video explaining this particular course.
youtube.com/watch?v=MMjvYcQ9lfw
Video explaining the subjects. Even beginners end up with these sophisticated paintings (in their unique style) that a person creates during the course.
youtube.com/watch?v=Mdyej7jXmcw
Video giving a sneak peak showing the modules inside the course, and how the course is laid out:
youtube.com/watch?v=4qo05Y8g7Ng
Convert general interest in painting into a way for an artist to:
a) Make money from their interest
b) Learn how to teach to achieve sophisticated results
c) Pass on the greater knowledge.
Here’s the scenario. A person watches a YouTube video, sees how easy it is to paint a picture, it looks terrific, so they buy some cheap oil paints and by the end of the afternoon they’ve done that painting themselves.
Sounds great.
That person then gets a camera, has seen how to create a video, so they set up some lights and before you know it that person also has made a “How to Paint” video and put it on YouTube.
Millions of people are doing exactly that. And many thousands are selling art courses.
But there’s a problem. What they’re doing is hobby-quality paintings. What they’re teaching is that same hobby quality.
They haven’t studied art, haven’t put in decades of striving to create major works, haven’t dealt with the top collectors of a continent, and don’t really know anything of substance and certainly can’t teach it.
To answer that, let’s swap these people and replace them with musicians.
What are they creating then? They’re trying to create music, not paintings, but here’s the thing – their music isn’t music, it’s noise. It sounds discordant and shows instantly how little they know. It sounds, at best, like what a learner does when they’re trying to play an instrument for the first time.
To the educated eye, what those people are painting is exactly the same as that – noise. Learner’s basics, visually discordant.
In music there is an industry standard. Everyone knows the notes and chords. But very few know the actual 12 “notes and chords” of oil painting. In art, there is no industry standard.
This means that anything goes. Because peoples’ eyes are not educated in art, so long as something “looks good”, no matter how basic and powerless it is, someone somewhere is going to call it “art”. Very likely it’s really craft, not art.
Paintings don’t make a sound. But poor quality music does make a sound and is an instant giveaway and turn off. Discordant music can cause physical pain. People wince. Yet discordant paintings are silent.
There is no pain – unless your eyes are educated. Then, a viewer winces at low quality paintings. Only a tiny, tiny percentage of people have an educated eye.
This means that you’re up against a complete lack of quality control, a lack of educated standards, in the general public.
People who clearly use only amateur, hobby-ist techniques and yet have professional film capabilities, can produce a result that looks impressive to the viewer because the viewer isn’t trained or educated in art, and therefore it’s this hobbyist and amateur quality which has become the norm. In the millions and millions!
Unfortunately, producers of these videos and courses use terms like “Advanced” and so on to describe what they’re doing.
It’s that misinformation, misunderstanding, poor knowledge and mass-public gullibility that you’re up against.
One example, and a real problem, is a site that now says there are “25 Oil Painting Techniques”. This site says for instance that ‘chiaroscuro’ is an oil painting technique. It’s not. It’s a result of technique. That’s as misinformed (and misinforming) as saying the color ‘black’ is a technique.
That degree of misinformation and often ignorance causes all sorts of confusions and causes art students to produce very poor quality works.
See the header up above? Even the uneducated eye can see it’s a quality painting, and very different from the hobby quality norm.
So what I do is put a quality painting in front of peoples’ eyes. This alone sets the courses apart.
Secondly, the reason I state my top sales price of $25,000 per painting is to try to establish a difference. Maybe it will work for you, too. Amateur and hobby-quality paintings can’t achieve those prices.
The third thing that establishes the vast difference between what my courses do, and what is the basic norm, is the work of art the student creates. Their works of art speak for themselves. They are visually compelling paintings, powerful, and people can see immediately that the person is on the highest level.
But I don’t pretend to have the quick-fix answer to combat the worldwide lack of education. I’m very keen to see other peoples’ minds – top quality marketing minds – establish the difference in the marketplace.
What I am sure of though is that if you can cut through that swamp of misinformation and ignorance, these courses can become the standard and you’ll have the worldwide market at your feet.
I don’t think you’ll find anything like these courses that produce the results these achieve for artists and students.
When YouTube first began, I already had embraced digital film production (making TV commercials for my art and art classes) so with a few careful edits had some YouTube videos up in no time.
My brief was to edit so the videos broke the barrier that art is for the “toffee nosed elites” as well as to make them entertaining. That creating sophisticated art was fun!
That was when I first used the term “Advanced Techniques” which wasn’t until then a term in the public world of art, certainly not the commercial world of teaching or producing, or marketing, art.
My channel soon became smothered in YouTube Awards – you may remember those. YouTube attached these ribbon-star awards to your channel for things like “most views this week” and “most views today” and “most commented” and so on.
There may have been only about fifteen or so artists on the entire platform in those early days. Most were just hobbyists having a bit of a go. I took it more professionally and soon my channel “artbytv” looked quite ridiculous, because the awards overlapped and bumped against each other, not being able to fit in the space YouTube had decided to add them in.
Some while later YouTube got rid of those awards. But what remained for me, which was quite incredible, was that my videos being viewed for free on YouTube caused a huge sales boom in my Fine Art Techniques DVD Pack.
I sold hundreds of thousands worth of them, into 38 countries.
Soon after, I began seeing people who’d bought my DVD Pack getting themselves a YouTube channel and reproducing my style of videos. It was sensational to see their quality work, though of course most hadn’t at that time got the gist of how to produce professional film.
And because my channel was the leading channel at the time, people who had no knowledge at all about advanced techniques saw also an opportunity for themselves and within a few years YouTube was smothered with people using the term “Advanced Techniques” who had no idea really about what they were doing. Their paintings were amateurish and hobby-quality, yet using the term “Advanced Techniques” also meant they could sell DVDs into a market that also largely didn’t know the difference.
These days, YouTube is swamped by misinformation.
How stunning it will be to see a growing input of sophisticated paintings entering that public domain.
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